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DRIVE GROWTH SMARTLY

CUBOT insurance solutions deliver intelligence to supervisory, operational and executive management. Insurance Business Monitor covers the reporting needs of all the critical functions of an insurer – sales, claims, operations, underwriting, reinsurance, and finance. Channel Monitor solution helps channel managers identify, track and help focus on their most profitable channel partners. Customer Retention Monitor helps reduce churn through micro-segmentation and targeted campaign management.

Customer Retention Monitor

Retaining Customers – From Essential to Critical

Reports suggest that most insurers in India are battling a 20% or more customer attrition. Non-differentiated products, competitive pressure, poor customer relationships, and significant regulatory changes are driving attrition figures higher each month.

It is no surprise that customer acquisition costs are skyrocketing. Retention is therefore critical to business growth and profitability. And a data-driven approach to understand attrition is important to figure out strategies to retain fleeing customers.

CUBOT Customer Retention Monitor is an essential tool for sales and marketing heads of insurance companies. Reports provide insights into how churn is happening, what is possibly driving attrition, and some attrition trends. The Analyzer provides a variety of different ways to understand churn – by location, product, customer demography, and channel. High attrition sectors can be identified, lists drawn and marketing campaigns initiated to retain potential exits. Channels and branch managers can be alerted to reach out to likely churn candidates. And special pricing plans can be created to entice customers to stay back.

Robust Designs did a great job in providing a simple solution to a very complex problem. I no longer need a team of 20 analysts to shuffle 350 spreadsheets to provide my business managers with Underwriting Profit or Product Line Net Profit; they pull it out of CUBOT when they need it - in seconds!"

Mr. Prateek Jain, Business Intelligence Division, ICICI Lombard
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Challenges

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Churn shows up only after it happens

  • No good way to retain a customer AFTER he has decided to move out

Too much focus on acquisition

  • While all agree that acquisition costs are high, there is no real focus on retention

Too little data

  • Indirect channels hold almost all valuable data about customers. Customer behavior analysis is thus a challenge
  • Very poor data on soft factors like satisfaction of product, customer service quality

Progressively build a comprehensive model as data becomes available

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CUBOT Customer Retention Monitor

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Aggregates sales data - historical and current, customer interaction data

Defines metrics, build models

Delivers actionable intelligence

  • Retention Dashboards help monitor churn across variety of dimensions
  • Reports provide insights into high and low churn activity zones
  • Analyzer provides deep-dive analysis to understand root-causes
  • Notifications warns of potential churn spikes
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A Comprehensive data model

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Churn Dashboards

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Valuable Reports

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  • Channel performance snapshot
  • Channel category, revenue, profit, revenue ratio, profit ratio
  • Top 10 producers
  • Bankassurance channel performance (by bank, revenue)
  • Geography performance
  • Product affinity report (Top 5 products by channel)
  • Trending reports (last 3 or 6 months by channel - revenue)
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Powerful Analytics

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Notifications

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Build a scalable solution

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Extend the solution by adding

  • your business specific retention and churn models
  • new data sources
  • new churn definition rules

Helps you understand retention issues

  • in a quick, easy, quantitative manner
  • with an ability to slice, drill to understand patterns
  • share with a pool of affected executives
  • build actionable lists for campaigns to arrest churn

Enables you to be operational in less than four weeks

Deploys it in-premise or on cloud. Buy it or pay as you use

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For more information,
Call +91-98450-13894 or
write to ramadurai@robustdesigns.com

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