In the fast paced competitive world of telecom and mobile value added services, it is not sufficient to just report on what happened yesterday. Given the vast amounts of data and consumer numbers, it is imperative for a good tool to track customer patterns, product popularity trends, and convert this knowledge into money with accurate decisions and marketing. Robust Designs is a front runner in this area and CUBOT solutions have been deployed to track trends, push marketing, help reduce churn in premium Indian telecom players like Airtel, Indiatimes, and Rediff.
CUBOT Customer Retention for telco and VAS companies is a comprehensive tool to see trends in customer movements, and use marketing campaigns and promotions to retain customers.
Comviva uses CUBOT Customer Retention to see trends of customer churn across geographies and content in its CRBT product deployed at Airtel. In the world of data services, customer retention is critical to profitability. It is therefore important to retain and grow the customers once acquired. CUBOT Customer Retention is used to timely push messages to consumers for renewals of services.
The name of the game is to identify trends, connect with the customers, and retain them.
Cubot/Robust Designs has been instrumental in realizing our vision. With their 'robust' support we have managed to curtail huge amount of man hours being spent on organizing data & carving out logical inferences. Cubot team is always proved to be supportive & co-operative with our untimely requests & out of the usual requests, not only accommodating it but also implementing the same.
We look forward to a continued & fruitful relationship. Wishing the team all the very best in all their future endeavors
